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(π) PI YUZU-1 (π) PI YUZU-2 (π) PI YUZU-3 (π) PI YUZU-4 (π) PI YUZU-5

(π) PI YUZU

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    B-03 Packaging
  • Applicant Company
    HOUTH / Taiwan
  • Manufacturer / Business Owner
    Cutaway / Taiwan
  • Design Company
    HOUTH / Taiwan
  • Designer
    Ho Wan Chun & Huang Chi Teng

(π) Pi Yuzu Mid-Autumn Festival special package
The circles of different sizes in the key visual imply each separated individual but they are in a concentric pattern. And if you put all the circles together, it will become the shape of a yuzu(pomelo).

We use the green and purple color to show the sweet and sour taste of pomelo and create new package idea of traditional fruit box.

We try to bring out the fresh and new chic style for traditional mid-autumn festival gift box.

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