Xiaohongshu 2022 New Year gift box is inspired by three elements - light, sound and red which are feared by the "Nian". To express the New Year customs in an innovative way, it combines the legend stories with three kinds of gifts.
The gift box presents a new recognizable "Nian" character, and picks recyclable material and lightweight paper for the package.
It passes on New Year traditions to the younger generation through the combination of traditional culture and environment protection.