LAUNCHER COLOR
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-02 Publications
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Applicant CompanyLauncher Lab / Taiwan
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Manufacturer / Business OwnerLauncher Lab / Taiwan
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Design CompanyLauncher Lab / Taiwan
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DesignerCHANG, YEN-CHIEH , Lin Hui-Chi & FANG CHIH-HUNG
Unlike most travel books centering around delicious food and sightseeing spots, LAUNCHER COLOR uncovered the inner beauty of Hengchun Peninsula by introducing 100 types of lifestyles embodied by Hengchun residents. The book is categorized by the sun and the wind. The sun links to 100 resident’s life stories and the wind links to another 11 people who made Hengchun their second home. The 100 interviewees’ skin tones were made into a color chart representing 100 different ways of handling life.