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"Beneath the Skin, Between the Machines" Exhibition Visual Design-1 "Beneath the Skin, Between the Machines" Exhibition Visual Design-2 "Beneath the Skin, Between the Machines" Exhibition Visual Design-3 "Beneath the Skin, Between the Machines" Exhibition Visual Design-4 "Beneath the Skin, Between the Machines" Exhibition Visual Design-5

"Beneath the Skin, Between the Machines" Exhibition Visual Design

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    B-01 Corporate and brand identity
  • Applicant Company
    HOW ART MUSEUM / China
  • Manufacturer / Business Owner
    HOW ART MUSEUM / China
  • Design Company
    HOW ART MUSEUM - DESIGN DEPARTMENT / China
  • Designer
    Xu-Lei Li & Zhong-Shu Cai

The whole set of visuals are based on the grid system in graphic design. It's expressing the meticulous and rational mechanical core of the exhibition works by means of block graphics with a sensation of machine output. In the midst of the "meticulous" structure, there are some patterns that cannot be displayed normally or distorted, resonating with the inevitable characters of mechanical disorder and growth in the theme.

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