"Beneath the Skin, Between the Machines" Exhibition Visual Design
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-01 Corporate and brand identity
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Applicant CompanyHOW ART MUSEUM / China
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Manufacturer / Business OwnerHOW ART MUSEUM / China
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Design CompanyHOW ART MUSEUM - DESIGN DEPARTMENT / China
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DesignerXu-Lei Li & Zhong-Shu Cai
The whole set of visuals are based on the grid system in graphic design. It's expressing the meticulous and rational mechanical core of the exhibition works by means of block graphics with a sensation of machine output. In the midst of the "meticulous" structure, there are some patterns that cannot be displayed normally or distorted, resonating with the inevitable characters of mechanical disorder and growth in the theme.