"Word Game" is designed to be not only a video game, but also a brand which focuses on the meaning of 'word' as well as 'game'. The ‘beep!’ Easycard, the ‘bop!’ bottle opener and the ‘key’ (to your game & to your home) show how 'words' can be used as a physical part in daily life. Meanwhile, Textified visual artworks and applications indicate how life can be as interesting as a 'game'.