VVG VILLAGE BAZAAR BRAND IDENTITY
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-01 Corporate and brand identity
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Applicant CompanyTransform Design / Taiwan
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Manufacturer / Business OwnerVVG / Taiwan
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Design CompanyTransform Design / Taiwan
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DesignerLeo Huang , Jha Zhang , Mimi Tsen , Chien Chia Chen & Amanda Teng
The main visual extracts the curvilinear outline from the English word VVG, which narrows the relationship with the parent brand. Combined with the architectural structure of the building, the halo effect is added, so that the faint and warm light shines from the cave, as if to guide the direction of the visitor. Inspired by the various characters in the building, the illustrations are presented in scenario images and individual object graphics.