Pinghu Economic Development Zone Kindergarten
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-01 Corporate and brand identity
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Applicant CompanyRIFLING / China
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Manufacturer / Business OwnerPinghu Economic Development Zone Kindergarten / China
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Design CompanyRifling / China
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DesignerYi-dong cai & Xing-ye ruan
The kindergarten uses the cherry blossom as its school flower, so we used the cherry blossom as the kindergarten logo and we made the logo come alive, making boring graphics more vivid for kids. The most interesting structure of the cherry blossom is the gap in the middle of the petals, and we transformed this feature into a unique identification symbol in the visual design.