X11 Global Flagship Store (Huaihai Road, Shanghai)
MARK WINNER
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CategorySpatial Design
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SubCategoryC-06 Architecture
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Applicant CompanyBloomDesign / China
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Manufacturer / Business OwnerKK Group / China
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Design CompanyBloomDesign / China
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DesignerBloomDesign
The design team took "X Ark" as the theme, and adopted spatial narratives to tell a story that when the universe collapsed, a scene of "rebirth after doomsday" was actually reconstructed.
The project serves as a window for customers to interact with the brand, and a trendy cultural space and platform for them to discover beauty and explore the unknown. The novel explorative scenes and unexpected spatial experiences convey the brand's attitude and values to customers.
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