Scorchware
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CategoryProduct Design
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SubCategoryKitchen & Tableware
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Applicant CompanyExcellence Collection Ceramics Company / Taiwan
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Manufacturer / Business OwnerExcellence Collection、Anta Pottery、Da-Wan Yakiniku / Taiwan
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Design CompanyWU WEI CHENG / Taiwan
Tableware not only serves as containers for food but also plays a crucial role in communicating and transmitting progressive dietary concepts and culinary cultures. With this concept in mind, we aim to provide innovative solutions for tableware design and explore their impact and significance on tableware design. By examining the influences of tableware usage on the sensory, emotional, and psychological levels from the perspectives of dining psychology, dining needs, and dining experience, we strive to achieve the practical embodiment of design concepts in tableware design.
The design direction seeks change within the existing framework, incorporating variations and ingenious ideas based on the actual usage and specifications of restaurants to create different visual experiences. After numerous discussions about forms, glazes, specifications, and details, the final version is completed.
Tableware serves as the stage for food. Based on the renowned barbecue brand's emphasis on ingredients and the cooking methods of "directness" and "simplicity," the sensory experience, emotional experience, and ambience during meals are taken as the design inspiration to tailor tableware specifically for the brand. The design emphasizes natural flavors and incorporates a casual lifestyle attitude into the design concept, with a focus on tactile presentation. The works' lines are not seeking perfection, instead highlighting the characteristics of handcrafted techniques, setting them apart from machine-made products. Even among the same set of tableware, slight differences arise due to manual production, giving each piece a unique appearance and distinct vitality.
Monochromatic red, black, and white tableware reflects the restaurant's unpretentious style.