Select Main Body Text
MMBCU-1 MMBCU-2 MMBCU-3 MMBCU-4 MMBCU-5

MMBCU

MARK WINNER
  • Category
    Product Design
  • SubCategory
    Vehicles and accessories
  • Applicant Company
    Novadesign / Taiwan
  • Manufacturer / Business Owner
    Sanyang Motor Co. / Taiwan
  • Design Company
    NOVA DESIGN / Taiwan

"MMB" in MMBCU stands for Mamba, representing the characteristics of the venomous snake. "CU" represents crossover and uniqueness. MMBCU inherits the excellent platform of high-end models and positions itself as a "GT-Crossover." While meeting market demands, it also focuses on product differentiation. The design team incorporates biomimicry principles, integrating form, function, and human factors into the product strategy.

The designers have drawn inspiration from the dynamic imagery of a striking Mamba snake to shape the overall form. By leveraging the body structure of a snake with an open mouth during an attack, they create a distinctive front face identity. The flowing lines on the vehicle's surface mimic the coiled posture of a snake during an attack. This design philosophy embodies a minimalist European aesthetic with a sense of motion.

To showcase its uniqueness and superiority, the concept seamlessly transitions into production while maintaining innovation and feasibility. Digital modeling focuses on the dynamic surface form, emphasizing hexagonal snake scale textures that vary across the body. Through iterative refinement and paint testing by modelers, the team achieves a balance between engineering feasibility and visual appeal. The mesmerizing rise and fall of snake scales are brought to life in the hands of the team, appearing vibrant and lifelike from every angle—an authentic embodiment of the Mamba.

Inspired by nature, MMBCU's colors reflect the shimmering qualities of snake scales, conveying a vibrant and multifaceted personality. The special paint properties create captivating visual effects, showcasing the allure of a car with multiple colors under different lighting conditions.

golden pin design award logo Submit Now