PET PAPER
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CategoryCommunication Design
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SubCategoryPackaging design
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College / University / CompanyLing Tung University / Taiwan
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DesignerCHEN,FU-LIN,TSAI,TUNG-HSUAN,HONG,CHUAN-KAI,CHUNG,CHENG-YU
To meet the diverse needs of cats, our packaging includes sensory elements that stimulate all five feline senses. It uses colors that are visible to cats and emits high-frequency sounds to capture their attention, combined with seafood scents that invite them to linger. The structure aligns with cats’ everyday behaviors, while different types and portions of food are matched to their individual traits. Ink is removed from large contact areas to protect feline health, while plant-based inks are used on the remaining surfaces. Rounded edges are integrated throughout the structure to reduce the risk of injury. Every detail of the design aligns with cats’ instincts, preferences, and behaviors, allowing them to interact with the packaging to access their food—making it both practical and multifunctional.