TAIWAN℃
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CategoryCommunication Design
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SubCategoryMarketing & Advertising
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Applicant CompanyBORING Design Lab / Taiwan
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Manufacturer / Business OwnerSTARLUX airline / Taiwan
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Design CompanyBORING Design Lab、ZEN Production / Taiwan
Themed "TAIWAN℃," this project creates an integrated sensory experience for STARLUX Airlines. Through cinematic visuals and an interactive site, Taiwan's geography and culture are translated into a visceral language of "temperature." With multilingual interfaces and personalized video generation, global travelers can sense Taiwan's unique heritage preflight, deepening the connection between the brand and the land.