The “Presidential Cultural Award” is the highest-level national cultural award that recognizes professionals in different disciplines, including art creation, who have contributed to our society.

The team is responsible for overall visual image planning, including main visual and motion design, as well as press conference, award ceremony, and trophy design. This key annual project is executed by the Ministry of Culture and General Association of Chinese Culture. In addition to artistic creation, the award also aims to recognize different practical directions of the Taiwanese value and propose Taiwan’s own zeitgeist in the areas of arts and culture, creativity and innovation, humanitarian dedication, community building, and public advocacy, establishing Taiwanese culture’s subjective value.

The design presents the award’s profound significance and adheres to the theme of “Illuminating the Road ahead with the Love for the Land.” “Culture” is accumulated through generations of people living on this soil, and the design proposal deconstructs the cultural terroir and uses “kaleidoscope” as the symbol to refine and distill the rich colors of Taiwan’s culture, which are then woven into layered digital patterns. Like kaleidoscopic images, these elements are symmetrically and freely converging and reflected to symbolize the bond between the people and land. Contemporary techniques are used to reassemble and reinvent cultural memory, revealing from different perspectives the coprosperity and symbiosis of diverse ethnicities. The design also represents how cultural cultivators exude confident and pure “sounding light” through dedication, discovering and illuminating the diverse beauty of nature.