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Call in Travel Mates! What Shape of Person You Are?

MARK WINNER
  • Category
    Integration Design
  • SubCategory
    Others
  • Applicant Company
    Alltheway Creative Co., Ltd. / Taiwan
  • Manufacturer / Business Owner
    Taiwan Design Research Institute / Taiwan
  • Design Company
    Alltheway Creative、YEN Design / Taiwan

People always say, "It's not about where you go, but who you go with."With a history of 10 years, the Creative Expo Taiwan is the most iconic annual exhibition in the arts and culture industry.

We aim to challenge its boundaries and transform it into a cultural extravaganza that everyone can participate in.

Centered around the theme for the Creative Expo Taiwan 2022, "Resonance Island | We are all shapes of this island," we have designed a psychological test to help everyone find their "island travel mate."In the test, everyone can easily obtain their "personal shape result" and "accurate personality description," and find their "compatible shape travel mate."

Based on different personality, participants receive recommendations for exhibition areas at the Creative Expo Taiwan. The test eliminates the hassle of planning itineraries and creates a sense of destiny, making it a must-visit experience.

With the inclusion of pre-designed "rare results," "Chatbot Easter eggs," and "one-click sharing" features, "The Shape Test" surpassed one million visits within 30 hours of its launch, without any advertising expenses.

In the end, over four million people participated in the test, finding their own shape and travel companions, including over one million overseas friends from countries such as China, Hong Kong, the United Kingdom, and the United States.

Moreover, the Creative Expo Taiwan this year attracted over 650,000 visitors, a growth of 175% compared to the previous year, setting a new record.

A test that helps you find your travel companion connects you, your friends, and the Creative Expo Taiwan. By the end of 2022, we successfully ignited a memorable island resonance that started online and resonated offline throughout the nation.

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