Young Designers’ Exhibition 2023 | ORIGIN
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyStudioPros Design / Taiwan
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Manufacturer / Business OwnerTaiwan Design Research Institute / Taiwan
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Design CompanyStudioPros Design / Taiwan
In mathematics, the "Origin" refers to the starting point of coordinate axes, where the xyz axes extend and construct depth and breadth, exploring various possibilities. The theme of Young Designers’ Exhibition (YODEX) is "Origin," aiming to bring together different perspectives and ideas, fostering the convergence and fermentation of thoughts. It creates an on-site platform for design students to engage in interdisciplinary shaping, promoting more dialogue and communication. Furthermore, it echoes the aspiration to connect academia and industry perspectives, providing students with a more open space for thinking.
The main visual takes the coordinate axis "Origin" (0,0,0) as the starting point, constructing a 2D visual with the xy axis. Extending from points, lines, and surfaces, a grid is formed, creating a combination of proportions and graphic diversity. It extends from the most fundamental visual elements to create a rich visual system. When users view the main visual with their phones, all the flat elements come to life, as augmented reality (AR) technology integrates the 2D plane into a 3D image, creating a three-dimensional visual experience with multiple facets in the xyz dimensions. Through the integration and transformation of different dimensions, it reflects the characteristics and positioning of Young Designers’ Exhibition (YODEX) as a visionary hub for creative inspiration.