When drinking coffee has gradually become a daily habit of people, at different times and in different scenes, coffee will give people different drinking experiences. We try to visualize the experience through design.
In terms of color, we observed the process of coffee brewing and extraction, and chose blue to represent water, camel to represent coffee liquid, and white to represent milk. In the application design, different color ratios were used to form a visual system. And try to reorganize the initial letter “a”of the name and incorporate elements of coffee cups and coffee beans, and sort out the English and Chinese fonts of the brand based on this. The English name is scattered and reorganized and applied to different types of brand materials to form a relaxed and rational brand visual atmosphere and explain the drinking experience exclusive to aico.