Taoyuan Art x Technology Festival (TAxT) 2022 "The Way Forward""
MARK WINNER
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyMilkxhake / Hong Kong
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Manufacturer / Business OwnerTaoyuan City Government, Dimension Plus / Hong Kong
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Design CompanyMilkxhake / Hong Kong
Presented by Ministry of Culture (Taiwan) and Taoyuan city government and curated by Escher Tsai with his new media arts team Dimension Plus, The Taoyuan Art x Technology Festival (TAxT) 2022 entitled the theme "THE WAY FORWARD" aimed to highlight cross-disciplinary exchange between technology and art among leading artists from the world.
The festival visual identity features simple, bold, fluid experimental typography with dotted lines to represent the imagination of art and technology with dynamic identity; while peach red color represents passion of Taoyuan city, where as black represents technology, art and space.
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