33rd Golden Melody Awards
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CategoryCommunication Design
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SubCategoryAnimation
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Applicant CompanyMixCode Studio / Taiwan
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Manufacturer / Business OwnerTTV、YOUNG HOPE ENTERTAINMENT / Taiwan
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Design CompanyMixCode Studio / Taiwan
After the pandemic and the significant growth of streaming services, the music industry started accumulating energy to reshape itself. The idea of deconstruction has never been so strong. The definition of success continued to be redefined. People influenced by this power no longer limited themselves to a single role.
After 16 years, The Golden Melody Awards was held in Kaohsiung again for the fourth time. The most obvious change we felt when heading south was the growth of the temperature. This thermal energy from Kaohsiung produced all kinds of chemical reactions, just like the phenomena GMA brought to us. The GMA let popular music spread widely, revealed this generation’s eagerness for a new voice, and gave light and heat to the musicians on stage. This gold-melting energy was going to reshape the structure of the music industry forever. And this was the starting point for us to introduce the 33rd GMA with the annual theme: “THERMAL IMPLOSION”.