MOMOKAWA is a modern coffee bar with minimalism, Wabi-sabi and humanmade, located in an old redevelopment community. Inspired by Stoicism, the founder wanted to respond to all the changes in his community in a quiet and focused way. "MOMOKAWA" is the Japanese word for "river flow", referring to the coffee form as impermanence as water. We use a single line of hand draw thoughout the entire brand system, with the unreplicable hand draw line and minimalist gride system, to fully connect the brand concept, and from each object to maintain restraint, to delivery the founder's idea.