ADM Show 2022: & Beyond presents the works of design and media graduates from the Nanyang Technological University, School of Art, Design and Media, questioning the status quo and how society can be driven towards enacting new solutions conceived through creativity and beyond.

This being the school’s first major event since the start of the global pandemic, we set out to create a brand identity which supports this bold vision which targets industry creative practitioners, students and all lovers of art and culture. The key ethos of "& Beyond" is conveyed by utilising typographic strategies in the brand identity. Visually striking and adaptable, the three-dimensional & super-scale identity utilizes repetition, depth, layering, and movement in a bold black, neon yellow and magenta colour scheme. Applied across various mediums such as print, environmental and digital, this helps to establish an expressive and evocative visual personality for the show. Held in an abandoned school building that is refurbished as an exhibition venue, we also used the brand colours as an innovative tool to demarcate spaces, flooding the corridors with light to function as containers for the two separate Design Art & Media Art pathways. This experiential approach connects directly to the visual identity and creates a sophisticated harmony for the exhibition experience.

A full fledged digital experience was launched to accompany the physical exhibition. The landing page serves as a visual echo to the theme of “& Beyond", drawing visitors in to the content pages, which were designed such that they formed a colour coding system for easy navigation. We also wanted to turn user preference into engagement by incorporating targeted filter modules as well as a 'Favourites' system, where users could