real food
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyPengchao Design Studio / China
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Manufacturer / Business Ownerreal food / China
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Design CompanyPengchao Design Studio / China
Real Food is a restaurant that focuses on health and taste, and impresses consumers with real materials and real attitudes. The creative point of the brand logo is that the logo is both Chinese characters and English letters. The Chinese word "真" means "real", and the Chinese word "食" means "food". Because I hope through this way I could both emphasize the true material of the food and convey the brand's concept, and I could make the visual language of the logo more interesting and creative. By this way it can express that the real attitude is the basis of healthy food, healthy food needs a real attitude. The graphics on the packaging bag combine the English name of the brand-real food-with tomatoes, carrots, eggplant and peppers to form a complete ingredient. I hope this could form a more outstanding visual experience through this direct combination of the text and graphics.