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Mid Autumn Packaging 2022-1 Mid Autumn Packaging 2022-2 Mid Autumn Packaging 2022-3 Mid Autumn Packaging 2022-4 Mid Autumn Packaging 2022-5

Mid Autumn Packaging 2022

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Packaging
  • Applicant Company
    EDITECTURE LIMITED / Hong Kong
  • Manufacturer / Business Owner
    The House Collective / Hong Kong
  • Design Company
    EDITECTURE / Hong Kong

The House Collective is delighted to unveil its 2022 mooncake box sets for Mid-Autumn Festival with four inspired designs that capture the spirit and personalities of each House. The mooncake box sets celebrate the happiness, harmony and unity of Mid-Autumn Festival. The design is inspired by curio boxes, a Chinese tradition dating back more than a hundred years. Nicknamed “the emperor’s toy chest”, these finely wrought treasure chests held a prized position in the imperial residence and were filled with precious antiques for the emperor’s delight. The finishing touch to the House’s mooncake box sets is a “jade” Ping An Kou amulet, made up of recycled material created using glass bottles and used uniforms from the Houses. The amulet pays homage to the traditional artefacts that families used to pass peace and safety down generations, in the same circular way that is central to sustainable development. Like the Ping An Kou, these mooncake gift boxes and their message of happiness, harmony and unity can be passed from one generation to the next. Once enjoyed, the mooncake box sets are perfect for upcycling as a treasure chest to store items or be displayed as a stylish accessory at home.

The Upper House box is swathed in subtle, earthy tones with gold details, which channels the tranquil haven and inspires the same timeless serenity. Sleek and modern, The Opposite House box is a treasure chest of delicious revelations waiting to be uncovered and appreciated from every angle. The Temple House box takes cues from Bitieshi, the beautifully restored Qing Dynasty building at the House’s entrance, bringing together the past and present in Chengdu while The Middle House’s jewel-toned box is as much a work of art as the hand-picked pieces throughout the fashion-forward House.

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