Xiaohongshu 2023 New Year gift box, the main target group is employees and corporate partners. The New Year gift box carries the blessings of the New Year and needs to reflect Xiaohongshu's young and energetic brand image, so the design of the box wanted to be both practical and creative; the contents of the box include a satchel, blanket, Year of the Rabbit limited doll, agenda book and red packet. We put the gift in the satchel, which simplified the outer packaging and allowed people to take the gift home with them by simply carrying the bag.
The theme of the gift box is " \Hao / \Hao / 2023", the superposition is often used to express beauty and completeness in Chinese context. When the blessing has a double composition, it is a more infectious expression. The design of the gift box revolves around the concept of "double", with pairs of rabbits and superimposed words throughout the design, hoping that good things will not only be double in the coming year!
We minimize the use of disposable and expensive packaging materials, but choose gifts that are more in line with the actual needs of our target customers, and invest our budget in products that can be used sustainably on a daily basis, focusing on environmental protection and practicality.