"BAZU" is a vibrant indigenous craft beer that embodies the founder's dedication to discovering the fresh value and potential of indigenous brewing. Through in-depth exploration of various ethnic brewing techniques and the incorporation of modern brewing technology and equipment, "BAZU" utilizes the abundant resources of Taiwan's indigenous people to bring unique flavors and rich layers to their beer. The brand name is derived from the Bunun language, meaning "to thrive," symbolizing the power and vitality of life.

In terms of packaging design, the prominent "BAZU" logo serves as the core visual identity, creating a strong brand recognition. The illustrations on the packaging correspond to the flavor names and indigenous cultural terms. For example, the beer named "Harvest Festival" portrays the festive atmosphere of indigenous people gathering around a bonfire during the bountiful harvest celebration. Another beer named "Warrior's Tears" depicts the bravery and determination of warriors in the face of adversity. With a rugged and rustic art style and vibrant color palettes, the beer packaging vividly portrays these storylines.

After receiving recognition in international beer competitions, this packaging redesign elevates the brand's strength and quality to the international stage. It not only enhances visibility in the market but also showcases the deep historical and cultural value of Taiwan's indigenous people in the brewing industry. It promotes the rich charm of Taiwan's indigenous culture to the world.