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2022 Taiwan Design Expo in Kaohsiung-1 2022 Taiwan Design Expo in Kaohsiung-2 2022 Taiwan Design Expo in Kaohsiung-3 2022 Taiwan Design Expo in Kaohsiung-4 2022 Taiwan Design Expo in Kaohsiung-5

2022 Taiwan Design Expo in Kaohsiung

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Animation
  • Applicant Company
    27 Design Co., Ltd. / Taiwan
  • Manufacturer / Business Owner
    Taiwan Design Research Institute / Taiwan
  • Design Company
    27 Design Co., Ltd. / Taiwan

2022 Taiwan Design Exhibition in Kaohsiung takes a historical perspective, showcasing the progressive growth of Kaohsiung's creative prowess over the past century. It not only presents Taiwan's abundant creativity but also acts as a creative harbor, fostering a global exchange of ideas and driving waves of design energy.

The video commences with a grandiose image of a massive ship, whose sheer size is impossible to capture in its entirety. This symbolizes the design exhibition's power, generating waves that represent the influx of design energy and creativity into Kaohsiung. These waves propel towards Kaohsiung, a city filled of towering skyscrapers and steeped in the rich heritage of a bustling port, perpetually embracing culture. As the video progresses, the waves permeate and transform each neighborhood in Kaohsiung, assimilating its cultural power to augment the design energy. The city becomes a vessel brimming with design prowess, laden with layers of containers serving as a testament to its innovative potential, exporting inspiration back to Taiwan.

Throughout the video, the main visual elements undergo skillful transformations, employing gradient color blocks that artfully expose Kaohsiung's distinctive features like towering curtains, chessboard-like structures, and stacked containers. The interpretation of the waves from various angles imbues the visuals with a multifaceted imagination and heightened tension, creating a captivating and diverse visual experience.

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