2023 Hengshan Calligraphy Biennial Key Visual Design
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CategoryCommunication Design
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SubCategoryAdvertisement
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Applicant CompanyStudioPros Design / Taiwan
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Manufacturer / Business OwnerTaoyuan Museum of Fine Arts, Hengshan Calligraphy Art Center / Taiwan
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Design CompanyStudioPros Design / Taiwan
Taoyuan Museum Of Fine Arts is hosting the Hengshan Calligraphy Biennial, titled "ERA OF PRINCIPLE AND NO PRINCIPLE - Interwoven-Calligraphy as a Visual Form" The exhibition focuses on the influence and development of calligraphy in contemporary art, aiming to ignite new dynamics in contemporary calligraphy. The exhibition invites Assistant Professor Wu Chao Jen from the Department of Fine Arts at Tunghai University as the curator, together with Chen I Tso, the supervisor of Hengshan Calligraphy Art Center, serving as the institutional curator. They intend to explore calligraphy art from different perspectives and engage in in-depth discussions and analyses regarding the positioning of calligraphy in contemporary art development.
The main visual design features the intertwining of calligraphic brushstrokes and large areas of color blocks, creating visual contrasts and impacts. The vigorous and unrestrained brushstrokes symbolize the vitality of contemporary calligraphy, accompanied by vivid peach-colored blocks representing the diversity and progress of new creations, enriching the audience's imagination of the future of calligraphy. Through the use of white space, intense peachy red hues, and the interplay of black ink, a visually compelling composition is created, marking the opening of the annual exhibition at the Hengshan Calligraphy Art Center.