Visual Identity of 2022 Lin Chih-chien's Mayor Election Campaign in Taoyuan, Taiwan
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyAaron Nieh Workshop / Taiwan
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Manufacturer / Business Owner2022 Chih-chien's Mayor Election Campaign Office / Taiwan
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Design CompanyAaron Nieh Workshop / Taiwan
This series of works breaks away from the conventional framework of political campaign visual design, downplaying party colors and instead focuses on diversity, approachability, and positivity as the core campaign themes. A clearly understandable design language permeates the entire campaign by using simple and straightforward visual elements.
In the highly complex conditions of an election, the flexibility of a variable logo is utilized to showcase the adaptability for diverse applications. It incorporates corresponding elements for both online and offline media, simplifying the complexity of campaign visuals and enhancing the reach, thus creating new possibilities for campaign visual identity.
The visual concept revolves around the core idea of "Young Taoyuan, Get Ahead," combining the forward imagery of arrows with various geometric shapes to create different arrow forms. These forms are complemented by colors representing the diversity of groups. Through modular design, the logo can be easily customized to align with different campaign topics and visual guidelines by arranging and combining the elements, making the campaign more engaging and dynamic without monotony.