Airmate is a small home appliance brand that started with fans. It was founded in Taiwan in 1973 and set up a factory in Shenzhen in 1991. The client entrusted us to design an artistic and long-lasting brand display space in the new office building renovated in the old factory area of Shenzhen on the occasion of the company's 50th anniversary .

Customers need a brand display space facing the public, but as a medium-sized home appliance enterprise, the brand tone is still unclear. The customer's product is highly related to air, but the air itself is difficult to capture and has a diverse image. The client's budget is limited and has put forward high requirements for design management.

We are not limited to directly showcasing brand products in front of the audience, but instead use air as a medium between the brand and the audience. By changing the air through the product and utilizing the audience's perception and feelings, we establish a surprising exhibition experience, thus forming a new impression of the brand.

We have designed an interactive experience center that activates the senses around the relationship between air and humans, as well as brand products, with the theme of "Air π". The restrained, minimalist, and smooth visual style of the exhibition hall, as well as multiple replaceable components, leave a huge space for future redesign and utilization.