Tales of Scales
MARK WINNER
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CategoryCommunication Design
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SubCategoryOthers
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Applicant CompanyFictionist Studio / Malaysia
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Manufacturer / Business OwnerFictionist Studio / Malaysia
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Design CompanyFictionist Studio / Malaysia
TALES OF SCALES is Fictionist Studio's self-promotional gift box to usher in the lunar new year of the dragon in 2024. Inspired by the age-old Chinese idiom 鲤跃龙门, literally translated to carp leaping over the dragon’s gate, we designed a set of interactive pop-up red packets that showcases this folklore. Glimmering with vibrant colours and golden scales, the humble carp on the red packet hides a surprise — pull its tail and the red packet transforms itself into a majestic dragon.