Red Packet
MARK WINNER
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CategoryCommunication Design
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SubCategoryPackaging
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Applicant CompanyReally Design Limited / Hong Kong
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Manufacturer / Business OwnerReally Design Limited, Wide Ocean Printing / Hong Kong
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Design CompanyReally Design Limited / Hong Kong
Chinese New Year is a cherished festival where families and friends gather to celebrate. Inspired by the reunion dinner, emerges the concept of conveying blessings, every dish on the red packet represents heartfelt wishes. We integrate the traditional reunion dinner with a modern design style, carefully selected colors, patterns, and details to create a harmonious fusion of tradition and contemporary aesthetics while emphasizing the core values of love and goodwill associated with the festival.