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Peachy Smile Brand Identity & Packaging Design -1 Peachy Smile Brand Identity & Packaging Design -2 Peachy Smile Brand Identity & Packaging Design -3 Peachy Smile Brand Identity & Packaging Design -4 Peachy Smile Brand Identity & Packaging Design -5

Peachy Smile Brand Identity & Packaging Design

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Corporate and brand identity
  • Applicant Company
    Transform Design / Taiwan
  • Manufacturer / Business Owner
    Peachy Smile / Taiwan
  • Design Company
    Transform Design / Taiwan

The logo design of Peachy Smile embodies the founder's vision of her daughter: exuding warmth while being whimsical and determined about her dreams. To capture these conflicting traits, we chose to blend two typographic features, crafting a brand image that is delicate yet powerful, and rhythmic. The icon is cleverly composed of P/S, showcasing lines that are both gentle and resilient, harmonizing with the standard font.

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