Peachy Smile Brand Identity & Packaging Design
MARK WINNER
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyTransform Design / Taiwan
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Manufacturer / Business OwnerPeachy Smile / Taiwan
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Design CompanyTransform Design / Taiwan
The logo design of Peachy Smile embodies the founder's vision of her daughter: exuding warmth while being whimsical and determined about her dreams. To capture these conflicting traits, we chose to blend two typographic features, crafting a brand image that is delicate yet powerful, and rhythmic. The icon is cleverly composed of P/S, showcasing lines that are both gentle and resilient, harmonizing with the standard font.