TPASS public transport commuter monthly pass
MARK WINNER
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CategoryCommunication Design
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SubCategoryAdvertisement
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Applicant Company27 Design Co., Ltd. / Taiwan
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Manufacturer / Business OwnerHighway Bureau, MOTC / Taiwan
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Design Company27 Design Co., Ltd. / Taiwan
The video intends to convey the policy purpose of the monthly pass and present the design meaning of the TPASS card, so as to deepen the general public's impression and understanding of TPASS.
Starting from the design elements of the card, the circle is extended into a landscape, and multiple sets of commuting patterns and usage scenarios are flexibly connected through the means of transportation, bringing out the three sets of design keywords: Connection, Conversion, and Intuition.