CHATEAU RENA
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-03 Packaging
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Applicant CompanySHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / China
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Manufacturer / Business OwnerCHANGYU PIONEER WINE COMPANY LIMITED YANTAI / China
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Design CompanySHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / China
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DesignerWen Liu & Weijie Kang
Taking the design concept of "blending and symbiosis" as the core, the design is carried out with fashionable and simple modern aesthetic language. The bottle body highlights "every bottle of wine has life" with the most intuitive and most vitality curve. At the same time, it can express the product characteristics of the wine's soft entrance, integrating brand culture and modern aesthetics. In terms of aesthetics, break the Convention, remove complex and difficult wine labels, return to the fir