The Upright Zongzi – Interactive gift box for the Dragon Boat Festival
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-03 Packaging
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Applicant CompanyHangzhou Song Y Song Culture Development Co. Ltd. / China
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Manufacturer / Business OwnerHangzhou Song Y. Song Culture Development Co. Ltd. / China
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Design CompanyShenzhen buerzao Culture Co., Ltd / China
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DesignerLiu Daxiong , Kong Hongqiang , Yin Peng , Mai Jingjing & Zeng menghao
In contrast, the “Upright Zongzi” is inspired by people’s cultural and spiritual needs in the post-pandemic era.Reusable packaging that may be converted into a chic bag or a storage bag.“Stand upright” when you carry the bag printed with the logo “UPRIGHT”. The word play and reusable packaging improve customer-product interaction.