PUYU Instant Tea Packaging Design
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-03 Packaging
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Applicant CompanyDesign Bakery Studio / China
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Manufacturer / Business OwnerBeijing limao Interactive Technology Co., Ltd / China
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Design CompanyDesign Bakery / China
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DesignerAndrew Zhai , Vicky Sun , Lilian Li & Jingjing Wang
design of freeze-dried tea powder, through the different "vegetation" shapes of tea powder capsules, forms an overall natural landscape concept, allowing consumers to associate the product with the origin of tea. The oriental aesthetics pay attention to artistic conception, and the packaging design presents the charm of oriental artistic conception while conforming to the aesthetic preferences of young people. The overall colors of the packaging correspond to the different tastes of tea, and sha