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Zenfone 10-1 Zenfone 10-2 Zenfone 10-3 Zenfone 10-4

Zenfone 10

MARK WINNER
  • Category
    Product Design
  • SubCategory
    Computer and information products
  • Applicant Company
    ASUSTEK COMPUTER INC / Taiwan
  • Manufacturer / Business Owner
    ASUSTek COMPUTER Inc. / Taiwan
  • Design Company
    ASUS Design Center / Taiwan

Zenfone 10 focuses on delivering the ultimate one-handed experience, catering to users' needs for comfortable grip and extended usage. With a minimum width of only 68mm, it features the latest Qualcomm Snapdragon 8 Gen 2 5G flagship CPU, providing an exceptional one-handed control experience. The flagship camera lens of Zenfone 10 is equipped with a 6-axis Hybrid Optical Image Stabilization (OIS) gimbal, offering stable video and image capture. The exclusive ZenTouch module allows for convenient one-handed control through gestures like swiping and double-tapping, in addition to fingerprint unlocking.

The design challenge of Zenfone 10 was to incorporate a 4300mAh high-capacity battery, IP68 waterproof structure, and wireless charging into a compact body. The back cover adopts a key ICM variable-thickness injection molding technique to maximize internal space, seamlessly integrating flagship features into the device.

Zenfone 10 maintains a sleek and clean design with its upright face frame, complemented by curved contours on the back cover for a perfect fit in the user's hand. The upgraded UV suede-like coating provides a comfortable tactile experience while optimizing the physical performance of the back cover coating, resulting in a leather-like visual effect, touch sensation, and durability. It retains a warm and sleek design style.

Furthermore, Zenfone 10 prioritizes environmental friendliness by incorporating bio-based materials (BIO) for the back cover design, reducing carbon emissions by 39%, equivalent to a reduction of two kilograms per kilogram of carbon emitted. This design reflects the fundamental value of environmental friendliness, aiming for a better future from the source.

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