TASTE by MMHG Mid-Autumn Gift Box (2022)
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CategoryCommunication Design
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SubCategoryPackaging
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Applicant Companya better office™ / Taiwan
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Manufacturer / Business OwnerMUME Hospitality Group (MMHG) / Taiwan
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Design Companya better office™ / Taiwan
The Mid-Autumn Festival gift box by “TASTE by MMHG”, a brand under the MUME Hospitality Group. Developed and supervised by renowned Michelin-starred chef Richie Lin, this collection of mooncakes reinterprets traditional flavors with a twist. By combining the essence of Taiwanese tea and local fruits through the art of tea pairing, these mooncakes offer a delightful fusion of classic and innovative tastes.
Inspired by the elements of Oriental landscapes, the design embodies a blend of classical elegance and freshness. Imagine stepping into an elegant Chinese-style building as you prepare to attend a tea salon. The brand logo is intricately carved into the window frames, revealing a glimpse of the moon and scenic views outside, unveiling the Prelude to the Mid-Autumn Festival. To create an element of surprise and contrast within, the exterior features minimalist lines, creating a stacked effect reminiscent of towering building. Two variations, "Subtle Ink Green" and "Rosy Skin," showcase different window patterns, achieving a harmonious collection.
Upon opening the gift box, you will be greeted by illustrations inspired by the distinctive elements of the ingredients. For instance, the "moon" represents the Lava egg custard, while the "tea ceremony and plum blossoms" symbolize the Pickled plum oolong. The "roaring waves” corresponds to the Signature XO sauce and the the "longan tree" reflects the Longan Earl Grey. Through carefully arranged visuals and surreal artistic techniques, the illustrations also incorporate Taiwan's unique migratory birds, the "Black-faced Spoonbill" and "Taiwanese White-eye” presenting a modern landscape painting. Each flavor's individual inner package and tea canister are thoughtfully designed, forming their own scenic highlights.