LIGHT MEAT (PLANT-BASED MEAT) SERIES PACKAGE DESIGN
MARK WINNER
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CategoryCommunication Design
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SubCategoryPackaging
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Applicant CompanyLESLIE CHAN DESIGN CO., LTD. / Taiwan
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Manufacturer / Business OwnerLAND YOUNG FOODS CO., LTD. / Taiwan
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Design CompanyLESLIE CHAN DESIGN CO., LTD. / Taiwan
The packaging design adopts a minimalist approach with a color palette inspired by earthy tones. It combines elements of dining ambiance and presentation to enhance the sensory experience of the product, showcasing its convenient, healthy, and diverse options. The visual consistency portrays a delightful, natural, and wholesome aesthetic, which corresponds to the various flavor profiles of plant-based meats. It also communicates the brand's commitment to healthy eating, offering innovative vegetarian dining options that lead to a future of conscious consumption. The packaging aims to provide a satisfying culinary experience for the target audience, introducing them to the world of delectable plant-based meats.