In order to let the audience experience the birth process of the brand tagline in an interesting way, we created the event "Cha-li Tattoo Shop of Words", which only existed for three days. "Cha-li" is named after the homonym of tattoo in Hokkien. We delicately set up all the details to create the atmosphere of a real Tattoo shop, and use indigo color to represent the ink on transfer paper that tattoo artists use before tattooing. Using Risograph as the printing method amplified the mood and allowed participants to experience the handmade essence of brand design deeply.

"Words enter the soul, take a seat on the tattoo chair and set up your own brand tagline"

We designed a booklet called "Tattoo Equation" to give participants sample sentences and help them come up with their own personal words by using it and choosing words from the wall. After making choices, you finally sit on the tattoo chair and have your own brand words printed on your body by the tattoo artist. This process makes people greatly appreciate the value of brand taglines and gives them a seemingly timeless presence. You can also go record this meaningful moment and let the photos preserve your story in this time.