One of every two sweet potatoes in Taiwan comes from Yunlin. Hu Jhen Tang was founded here in 2016 to devote in the promotion of the quality taste of Yunlin’s sweet potatoes, persisting in using crops from nature to blend with the food ingredients from various cities and townships, so as to stimulate the different tastes of sweet potatoes, to transform local sweet potatoes into exquisite desserts.
The Loving Sweet Potatoes gift box contains all types of exquisite snacks created based on sweet potatoes. Therefore, the packaging applied the shape of Taiwan sweet potatoes to present the image of peeling off the skin to reveal the sweet potato. At the same time, the packaging is also fixed in between the soil base and the sweet potato leaf lid, resembling the actual growth form of sweet potatoes, thereby conveying the principle of manufacturing from the land to the dining table, where consumers will have to take out the packaging from the soil base upon receiving the Loving Sweet Potatoes gift box, which also created the fun process of pulling out sweet potatoes.
To obtain a balance between cost and bionic aesthetics, the diamond-shaped packaging structure is specially designed so that all packaging components can be transported in a flat condition; the gift box not only eliminated the carrying bag by replacing it with reusable hemp rope, but the glazing film is also removed from the printing to make the packaging easier to recycle, while accentuating the primitive and sincere spirit of the brand at the same time.