HuiYuJi
MARK WINNER
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyORIG°DESIGN / China
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Manufacturer / Business Owner/ / China
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Design CompanyORIG°DESIGN / China
“Good Time - Good Food”. HuiYuJi Season was born in Zhoushan, which is rich in seafood, and Putuo Narcissus is the city flower of Zhoushan. The shape of the flower petal was refined and used throughout the brand.
Fishing net is an important tool for fishermen to catch fish, and it is also an auxiliary graphic of the brand. The common market red and aquatic blue were extracted, and the colors were adjusted to a lighter shade in order to fit in with the era when printing was not yet so precise.
Other winning works