Herbal Candy
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-03 Packaging
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Applicant CompanyXiangXiang Creative Studio / Taiwan
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Manufacturer / Business OwnerPresident Candy / Taiwan
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Design CompanyXiangXiang Creative studio / Taiwan
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DesignerJonnal Yen & Pei-Shuan Hsu
Herbal Candy is a product highlights its function to clear and soothe the throat. In the new package, the selected animal characters are painted in a simple drawing style. By attracting the young customers with the abovementioned modernization of the retro elements, the product does not lose the professionality of the old brand under the combination of the old and the new. The design attracts young people, creating infinite possibilities for the brand.