Enjoy the Night
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-01 Corporate and brand identity
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Applicant CompanyCH-LAB Design Studio / China
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Manufacturer / Business OwnerHENGTAI COMMERCIAL / China
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Design CompanyCH-LAB / China
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DesignerYe Yang , Hengchong Yu , Zhiqing Ji & Jiayang Meng
We reflected on how to use the simplest and most representative elements of that area to design the key visual for the event. When we returned back to the area itself, we came up with the idea of a topography (park plan), capturing parts of the park area from the map and abstracting them to form the main element of the poster, with different parts of the map forming various visual forms.