Taitung Mambo Project
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-01 Corporate and brand identity
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Applicant CompanyPiliWu-Design / Taiwan
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Manufacturer / Business OwnerTaitung County Government / Taiwan
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Design CompanyPiliWu-Design / Taiwan
The establishment of the Taitung Design Center aligns with the policy of “slow” economy and centers around the imaginations of the “slow” beauty of Taitung. The “Taitung Mambo” project was proposed in May 2021 and alludes to the tribal imagery of people gathering and chatting around fires in Eastern Taiwan. By integrating imaginations of the mountains, sea, and natural surroundings of Taitung, a series of vision and products were released, manifesting the slow ease of Taitung through design.