New Taipei LOOK|Aesthetic Corridor Cultural Adventure Pastel Pencils
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CategoryCommunication Design
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SubCategoryOthers
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Applicant CompanyGroup.G / Taiwan
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Manufacturer / Business OwnerCultural Affairs Department, New Taipei City Government / Taiwan
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Design CompanyGroup.G / Taiwan
The New Taipei City Cultural Affairs Bureau has created five aesthetic corridors to showcase the city's landscapes and cultural features, strengthening each region's distinctiveness and local museums.
Group.G aims to inspire sensory awareness and local knowledge among New Taipei City students using colors. They have chosen five colors representing the aesthetic corridors: gray-silver, blue, red, green, and yellow. These colors visually connect the corridors to their respective areas. Group.G has produced 36,000 sets of 12-color pastel pencil boxes, distributing them to elementary school students to cultivate aesthetics in their daily lives.
The packaging design, created by Song Zhengjie, uses 12-color pastel pencils to draw shapes and collage techniques to create six sets of expression masks. These shape elements represent the six museums in New Taipei City. Students can use these shapes for their creative works, reflecting on their symbolic meanings and exploring the corresponding museums.
The 12-color pastel pencil sets come with instructional cards that help students recognize colors in their environment. Using "GOGO Cards," students can visit museums and receive special "GO! MUSEUM" folding pages with interesting stories and coloring activities. By collecting folding pages from all six museums, students can assemble and personalize a unique set of three-dimensional museum cards.