CLOUD GATE 50TH ANNIVERSARY
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyTransform Design / Taiwan
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Manufacturer / Business OwnerCLOUD GATE / Taiwan
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Design CompanyTransform Design / Taiwan
The 50th anniversary of Cloud Gate is a momentous milestone, a reflection of the past and a gaze into the future. It represents the culmination of half a century of dedication and refinement, resulting in two significant works: "Legacy," a long-awaited creation by the founder Lin Hwai-min after a 20-year hiatus, and "Wave," an innovative piece by Director Cheng Tsung-lung. The essence of the dance troupe, passed down through generations, is embodied in this celebration. The design incorporates the rhythmic essence of dance, infusing it with the dynamic flow of air, rendering the graphics multidimensional and captivating from different angles. Like the silent dialogue between the past and the future, the group continues achieving endless classics, and dances to inspire everyone!
The main visual concept is built around the idea of "time and trajectory," forming the silhouette of the number 50, representing the dance troupe's spirit of taking one step at a time. Echoing the rhythmic sense of dance, the structure incorporates the movement patterns of airflow, presenting the graphic in a three-dimensional manner with different perspectives. The interconnected digits 50 symbolize the continuation of the dance troupe's values and original intentions. The diverse color scheme uses black and white as the main colors, with supplementary colors defined by a broad palette of "sense of time" and "sense of technology." The former extends from Cloud Gate's brand color "red" to include four continuously changing gradient bands: midnight, dawn, sunrise, and sunset. The latter employs a digital fluorescent palette of "blue" to interpret the integration of Cloud Gate with cutting-edge technology, creating a unique, refreshing visual effect.