Lime Gose Club packaging design
MARK WINNER
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CategoryCommunication Design
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SubCategoryPackaging
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Applicant CompanySo Creative Studio / China
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Manufacturer / Business OwnerPeiping Machine / China
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Design CompanySo Creative Studio / China
Lime Gose Club is a limited collaboration gift pack we created with local craft beer brand Peiping Machine during the COVID outbreak this year.
We designed a typeface to express the flavour "sour" and enhance the stretch pixelised style to reflect the sensation when your taste buds are tickled.
The green QR codes were used extensively during the outbreak in China in order for any resident to travel domestically as well as entering any public space. This is also the reason why we transformed the visual element into amusement arcade symbols in order to remind people to try and enjoy themselves at anytime and stay happy during the pandemic.