CLOT X FRAGMENT DESIGN X NIKE DUNK LOW
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CategoryCommunication Design
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SubCategoryAnimation
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Applicant CompanySpicy Banana Creations Limited / Hong Kong
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Manufacturer / Business OwnerCLOT, FRAGMENT DESIGN, NIKE / Hong Kong
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Design CompanySpicy Banana Creations Limited / Hong Kong
To celebrate its 20th anniversary, CLOT collaborated with fragment design and Nike to create the CLOT X FRAGMENT DESIGN X NIKE DUNK LOW. Through digital image rendering work, we created a pilot video for the launch that successfully generated public interest in the product and illustrated how its design seamlessly blends the genes of three distinct brands. Silk and the fusion of Eastern and Western cultures are both signatures of CLOT, which formed the backbone of this product. Our artwork communicated abstract design principles and iconic motifs through the simplest yet chic expression, illustrating CLOT's philosophy of exploring deeper meanings. Additionally, in an effort to emphasize the harmony in the design of this three-way collaboration, we recreated the expressiveness of silk and embroidery under different lighting setups. The product was unveiled, showcasing every last detail, from the silhouette and quality fabric to its stitching. Utilizing imaginative transitions, the microscopic details of the product are tastefully revealed, enhancing the cognition and understanding of the DUNK LOW. In the showcase scene of the silk, the trademark underneath was vaguely visible, foreshadowing a dramatic yet signature tear-away reveal of all three hidden logos. As a result, the essence of the product is drastically elevated, significantly increasing market anticipation for its versatility and uniqueness.