Stupid Stay
MARK WINNER
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyHuakajai Co., Ltd. / Thailand
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Manufacturer / Business OwnerStupid Stay / Thailand
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Design CompanyThe Head And The Heart Studio / Thailand
Stupid Stay, a vibrant hotel that celebrates creative stupidity. It's a community-driven space where creativity thrives, integrating The Head and The Hearts Studio for guest engagement with local art and culture. Our design embraces "stupidity" as a catalyst for creativity, reflected in our graphic identity and character design. We offer an Artist in Residence program for cultural exchange. Our unconventional logo and typography system evoke curiosity, inviting guests to explore.