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On the Plain of Plenty

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Corporate and brand identity
  • Applicant Company
    for&st / Hong Kong
  • Manufacturer / Business Owner
    Hong Kong Arts Development Council / Hong Kong
  • Design Company
    for&st / Hong Kong

The design concept is inspired by the rice fields that dot the plains, resembling plates laden with food when viewed from above. The various plains and plates come together to create a scene of a grand feast. Through a series of artistic activities and interactions with food, we aim to reimagine the relationship between people and the land.

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