On the Plain of Plenty
MARK WINNER
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant Companyfor&st / Hong Kong
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Manufacturer / Business OwnerHong Kong Arts Development Council / Hong Kong
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Design Companyfor&st / Hong Kong
The design concept is inspired by the rice fields that dot the plains, resembling plates laden with food when viewed from above. The various plains and plates come together to create a scene of a grand feast. Through a series of artistic activities and interactions with food, we aim to reimagine the relationship between people and the land.